Eva Parkin [3:00 P.M.] Hi, all. Thanks for meeting to discuss our presentation to the board of directors next Friday. We'll only have a few minutes to make our case, so we must be prepared.
Nijad Naifeh [3:01 P.M.] I heard there's a possibility that the board won't increase our budget. I thought they believed in aggressive marketing.
Eva Parkin [3:02 P.M.] They do, but they have questions about our product. They are concerned about our recent sales downturn.
Nijad Naifeh [3:03 P.M.] But this has been a trend in the industry as a whole. Sales usually slow down this time of year.
Eva Parkin [3:04 P.M.] That's a great point. Could you send me any related data?
Nijad Naifeh [3:05 P.M.] I have the details onscreen right now. Give me a minute.
Eva Parkin [3:06 P.M.] The board will also ask why our proposed marketing budget focuses on social media rather than newspapers or radio. Lili, can you help with that?
Lili Tuan [3:07 P.M.] Sure. What would you like me to talk about?
Eva Parkin [3:08 P.M.] They wonder whether we have enough experience in this kind of advertising. Since this was your specialty at your last job, could you talk about possible strategies we could use here?
Lili Tuan [3:09 P.M.] Yes, no problem. I can list a few at the meeting.